{"id":7791,"date":"2026-07-17T10:32:27","date_gmt":"2026-07-17T08:32:27","guid":{"rendered":"http:\/\/schloesserstrasse.com\/?page_id=7791"},"modified":"2026-07-17T10:58:11","modified_gmt":"2026-07-17T08:58:11","slug":"projekt-castle-road-2-0","status":"publish","type":"page","link":"https:\/\/schloesserstrasse.com\/hr\/wissen\/projekt-castle-road-2-0\/","title":{"rendered":"Projekt Cesta dvorca 2.0"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7791\" class=\"elementor elementor-7791\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-232b327 e-flex e-con-boxed e-con e-parent\" data-id=\"232b327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cd513 elementor-widget elementor-widget-image\" data-id=\"a0cd513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1900\" height=\"700\" src=\"https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2.jpg\" class=\"attachment-full size-full wp-image-5463\" alt=\"\" srcset=\"https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2.jpg 1900w, https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2-300x111.jpg 300w, https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2-1800x663.jpg 1800w, https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2-768x283.jpg 768w, https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2-1536x566.jpg 1536w, https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2-590x217.jpg 590w, https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2-1200x442.jpg 1200w, https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/05\/ueberschloesserstrasse2-577x213.jpg 577w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86169dc e-flex e-con-boxed e-con e-parent\" data-id=\"86169dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47edbb3 e-con-full e-flex e-con e-child\" data-id=\"47edbb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-459200f e-con-full e-flex e-con e-child\" data-id=\"459200f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8befca9 elementor-widget elementor-widget-text-editor\" data-id=\"8befca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201ePozicioniranje prekograni\u010dne Schl\u00f6sserstra\u00dfe kao europske kulturne rute s odr\u017eivim upravljanjem posjetiteljima i pametnom informacijskom uslugom\u201c<\/strong><\/p>\n<p><strong>Akronim projekta:<\/strong><br \/>Castle Road 2.0<\/p>\n<p><strong>Prioritet IP SI-AT:<\/strong><br \/>Produktivnija i konkurentnija regija<\/p>\n<p><strong>Specifi\u010dni cilj:<\/strong><br \/>Ja\u010danje uloge kulture i odr\u017eivog turizma u gospodarskom razvoju, dru\u0161tvenoj uklju\u010denosti i dru\u0161tvenoj inovaciji<\/p>\n<p><strong>Trajanje projekta:<\/strong><br \/>1. sije\u010dnja 2024. do 30. lipnja 2027.<\/p>\n<p><strong>Ukupna vrijednost projekta:<\/strong><br \/>EUR 1.414.051,69 (od \u010dega EUR 1.131.241,34 \u010dini financiranje iz ERDF-a)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b71d1f e-con-full e-flex e-con e-child\" data-id=\"0b71d1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1af08f elementor-widget elementor-widget-text-editor\" data-id=\"c1af08f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Partnerstvo projekta:<\/strong><\/p>\n<ul>\n<li>LP Institut za kulturu, turizam i sport, Murska Sobota<\/li>\n<li>PP2 Bistra Ptuj Znanstveni istra\u017eiva\u010dki centar<\/li>\n<li>PP3 Burgenlandska gospodarska agencija<\/li>\n<li>PP4 Op\u0107ina Deutschlandsberg<\/li>\n<li>PP5 Thermenland South and East Styria Marketing GmbH<\/li>\n<\/ul>\n<p>Projekt Cesta dvorca 2.0 sufinanciraju Europska unija i Europski fond za regionalni razvoj u okviru Programa Interreg Slovenija\u2013Austrija 2021.\u20132027.<\/p>\n<p>Saznajte vi\u0161e o Interreg programu Slovenija\u2013Austrija 2021.\u20132027.: <a href=\"http:\/\/www.si-at.eu\/2127\/de\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.si-at.eu\/2127\/de\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8be09 elementor-widget elementor-widget-heading\" data-id=\"5d8be09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sa\u017eetak projekta:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b44667a e-con-full e-flex e-con e-child\" data-id=\"b44667a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e27a268 e-con-full e-flex e-con e-child\" data-id=\"e27a268\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2bfb9 elementor-widget elementor-widget-text-editor\" data-id=\"7f2bfb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projekt se temelji na kapitalizaciji i daljnjem razvoju rezultata projekta Cestom dvoraca, koji je uspje\u0161no dovr\u0161en tijekom prethodnog razdoblja financiranja programa Interreg Slovenija\u2013Austrija. Tada je uspostavljena prekograni\u010dna &quot;Ruta dvoraca&quot;, povezuju\u0107i 37 slovenskih i austrijskih dvoraca, tvr\u0111ava i drugih povijesnih utvrda.<\/p>\n<p>Projekt &quot;Cesta dvoraca 2.0&quot; ima za cilj pozicionirati prekograni\u010dnu Cestu dvoraca kao europsku kulturnu rutu, \u010dime se pove\u0107ava njezina vrijednost i podi\u017ee njezin me\u0111unarodni ugled. Trebala bi se uspostaviti prekograni\u010dna akademska savjetodavna plo\u010da, sastavljena od raznih slovenskih i austrijskih stru\u010dnjaka iz podru\u010dja povijesti, kulturne ba\u0161tine, turizma i drugih relevantnih podru\u010dja. Ovaj savjetodavni odbor istra\u017eit \u0107e i definirati povijesne i kulturne zna\u010dajke koje razlikuju prekograni\u010dnu Cestu dvoraca i regiju kroz koju prolazi. U suradnji s akademskim savjetodavnim odborom odr\u017eat \u0107e se tri stru\u010dne konferencije; na temelju rezultata i nalaza tih konferencija tako\u0111er \u0107e biti izra\u0111ena stru\u010dna publikacija, koja \u0107e poslu\u017eiti kao osnova za prijavu Ceste dvoraca za titulu &quot;Kulturna ruta Vije\u0107a Europe&quot;.<\/p>\n<p>Da bi prekograni\u010dna &#x27;Schl\u00f6sserstrasse&#x27; postala kulturna ruta europskog zna\u010daja, tako\u0111er je klju\u010dno da se pro\u0161iri postoje\u0107e znanje i vje\u0161tine samih upravitelja dvoraca te da se oja\u010da svijest o va\u017enosti njihove zajedni\u010dke povijesti i vrijednosti njihove kulturne ba\u0161tine. U sklopu specijaliziranog programa obuke (Stru\u010dnjak za Cestu dvoraca), upravitelji i osoblje dvoraca ste\u0107i \u0107e nova stru\u010dna znanja i vje\u0161tine za u\u010dinkovito upravljanje kulturnim spomenicima u skladu s modernim trendovima, s posebnim naglaskom na teme poput odr\u017eivosti i novih tehnologija. Osim toga, razvija se program obuke za partnere u suradnji (Ambasador Ceste dvoraca), koji \u0107e kao ambasadori ili promicatelji prekograni\u010dne Ceste dvoraca pomo\u0107i u podizanju vidljivosti Ceste dvoraca i onoga \u0161to ona nudi. Nadalje, za upravitelje dvoraca, partnere za suradnju, dionike u turizmu te predstavnike medija, poslovnog i politi\u010dkog sektora organizirat \u0107e se doga\u0111aji za umre\u017eavanje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55c62b0 e-con-full e-flex e-con e-child\" data-id=\"55c62b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9eeca70 elementor-widget elementor-widget-text-editor\" data-id=\"9eeca70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Projekt se usredoto\u010duje na nove oblike upravljanja posjetiteljima i u\u010dinkovitiju kontrolu protoka posjetitelja, tj. bolju sezonsku i prostornu raspodjelu posjetitelja du\u017e prekograni\u010dne &#x27;Schl\u00f6sserstrasse&#x27;. U tu svrhu razvijaju se i testiraju razli\u010dite pilot-inicijative s ciljem privla\u010denja novih posjetitelja u regiju: posebna ponuda za obitelji u obliku zajedni\u010dkog albuma s naljepnicama; pametne i inovativne izlo\u017ebe u dvorcu Murska Sobota i dvorcu Deutschlandsberg; novi sezonski doga\u0111aji u dvorcima i njihovoj neposrednoj okolici; te novi zajedni\u010dki proizvod u obliku dru\u0161tvene igre koju dvorci mogu prodavati u svojim trgovinama.<\/p>\n<p>Projekt je tako\u0111er posve\u0107en pametnom upravljanju informacijama. Koncept zajedni\u010dkog pametnog informacijskog centra razvija se i provodi, uklju\u010duju\u0107i zajedni\u010dku internetsku platformu koja \u0107e tako\u0111er sadr\u017eavati chatbot koji pru\u017ea detaljne informacije o Schl\u00f6sserstrasseu i generira personalizirane preporuke za razgledavanje. To \u0107e optimizirati planiranje putovanja i osigurati cjelovito iskustvo posjetitelja.<\/p>\n<p>Projektom Castle Road 2.0, Schl\u00f6sserstrasse nastoji i\u0107i ukorak s vremenom i prona\u0107i odgovaraju\u0107a rje\u0161enja za zahtjeve suvremenog dru\u0161tva i dana\u0161njih turista. Istovremeno, projekt ima za cilj ponuditi dvorcima rje\u0161enja za odr\u017eivo o\u010duvanje i upravljanje kulturnom ba\u0161tinom i spomenicima. Projekt je usmjeren na razvoj i provedbu konkretnih rje\u0161enja koja se mogu nastaviti koristiti i nakon zavr\u0161etka projekta te od kojih \u0107e dvorci dugoro\u010dno imati koristi.<\/p>\n<p><strong>Dodatne informacije o projektu:<\/strong><br \/><a href=\"https:\/\/www.zkts-ms.si\/projects\/castle-road-2-0-prva-objava\/\" target=\"_blank\" rel=\"noopener\">Castle Road 2.0 \u2013 Murska Sobota Centar za kulturu, turizam i sport<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e4694 elementor-widget elementor-widget-image\" data-id=\"55e4694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"180\" height=\"70\" src=\"https:\/\/schloesserstrasse.com\/wp-content\/uploads\/2026\/04\/Interreg-Castle-Road.png\" class=\"attachment-full size-full wp-image-1009\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-238d93f lang-divider e-flex e-con-boxed e-con e-parent\" data-id=\"238d93f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7242d elementor-widget elementor-widget-heading\" data-id=\"ed7242d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ENGLISH<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85db8c4 lang-divider e-flex e-con-boxed e-con e-parent\" data-id=\"85db8c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ae563 elementor-widget elementor-widget-heading\" data-id=\"c6ae563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SLOVENSKI<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201ePozicioniranje prekograni\u010dne Schl\u00f6sserstra\u00dfe kao europske kulturne rute s odr\u017eivim upravljanjem posjetiteljima i pametnom informacijskom uslugom\u201c<\/p>","protected":false},"author":1,"featured_media":0,"parent":1038,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-7791","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/pages\/7791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/comments?post=7791"}],"version-history":[{"count":5,"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/pages\/7791\/revisions"}],"predecessor-version":[{"id":7796,"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/pages\/7791\/revisions\/7796"}],"up":[{"embeddable":true,"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/pages\/1038"}],"wp:attachment":[{"href":"https:\/\/schloesserstrasse.com\/hr\/wp-json\/wp\/v2\/media?parent=7791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}